NFS Heat Studio
Collect and customise the world’s most amazing cars to use in Need for Speed Heat.
How do you engage and surprise the die-hard fans of a 25 year old franchise, known for their expectations of high quality?
Client
EA (NFS)
Agency
North Kingdom
Production
Producer
Creative direction
Art direction
UX direction
Challenge
Engage die-hard fans in a mobile app experience for 10 consecutive weeks before game launch.
Solution
We created a mobile app that allowed the community to start collecting and customising their favourite rides in weekly car drops. Their creations were then applied in-game so they could tear up the streets in style once the game was launched.
Cars were also brought to life through an innovative AR-mode, allowing the players to experience their creations in any real-world environment.
Wireframes
Selected wireframes from the account section.
User flows
We defined and outlined the user flows for the entire experience.
Flow to check if a car is saved before editing it.
Final design screens
Art direction and design was done by Jonas Eriksson.
