Riot X Arcane
A month-long immersive experience to celebrate the launch of Riot’s first animated series, Arcane.
During my time at North Kingdom, we created the immersive experience to promote the launch of the Arcane animated series.
Client
Riot
Agency
North Kingdom
Creative direction
Art direction
UX direction
Role
My role in the project was to lead the User Experience design of the experience and the team working on it.
Challenge
One of the challenges in this project was in how to bring together different game universes in one experience. We also had to design a phased experience that kept users interested and returning as new phases went live.
Experience sitemap
The experience started in a landing page where users found information about the experience together with a CTA to log in and access the city. The city was divided in different neighbourhoods with one or more points of interest.
Wireframes
We created wireframes for both desktop and mobile for the entire experience.
Map
Point of interest
Rewards mobile screen
Art direction and design
Art direction in the project was done by Paul Witherden.
